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To implement its international expansion strategy and unify brand identity across multiple distribution channels, Keyshu officially announces the roadmap for standardizing bilingual packaging for all mask lines: Centella Asiatica Fiber Mask (Bioessence Mask), Shallot Mask (Bioessence Mask O), Vitamin C Mask (Bioessence Mask C), Lifting Mask (Bioessence Mask S), Roman Chamomile Mask (Bioessence Mask Cham), […]

On April 3, Keyshu volunteers made a meaningful visit to Thuan Thanh War Invalids Nursing Center in Bac Ninh Province. This was not only an annual charitable activity, but also an opportunity for the Keyshu team to express deep gratitude for the noble sacrifices of previous generations. Representatives of the Keyshu volunteer group and wounded […]

Joining the proud atmosphere of historic April and celebrating Southern Liberation Day on April 30 and International Labor Day on May 1, Keyshu respectfully brings customers a special appreciation program: Love the Nation, Love Your Skin. For Keyshu, patriotism begins with small acts of love, and caring for yourself starting from your skin is a […]

A smooth, beautiful makeup base depends not only on technique but also on the condition of the skin underneath. In reality, a “cakey” base — where foundation looks patchy, clumpy, flaky, or uneven — often comes from dehydrated skin, an insufficiently smooth surface, or a weakened skin barrier. In dermatology, when the stratum corneum is […]

In modern skincare, brightening actives no longer stop at inhibiting melanin production; they also aim to process pigments that have already formed. This is why a new generation of whitening actives has emerged, with MELAZERO considered a representative third-generation active thanks to its more comprehensive mechanism. What Is MELAZERO? MELAZERO® is a plant-derived brightening active […]

In modern skincare trends, consumers increasingly prioritize products with natural origins, not only because of safety but also because their biological effectiveness has been researched and proven. Plant extracts contain many actives that can help soothe, restore, and protect the skin sustainably. Understanding this trend, Keyshu develops its product lines based on the combination of […]

Ngoc Linh Ginseng Extract – A Valuable Biological Active Applied in Beauty Care Ngoc Linh Ginseng (Panax vietnamensis) is an endemic Vietnamese ginseng species that grows naturally in the Ngoc Linh mountain area of Quang Nam and Kon Tum. It is considered one of Vietnam’s rare medicinal herbs, with a high content of biological actives, […]

Recently, many passengers have expressed surprise when seeing Keyshu appear on Vietnam Airlines screens across domestic and international flights. The presence of a Vietnamese cosmeceutical brand in the professional space of the national airline is proof of an important step forward in the journey to affirm prestige and brand stature on the international map. Keyshu […]

Caring for acne-prone skin is not difficult, but helping acne-prone skin become clearer while staying healthy, not dry or flaky, is a challenge for many people. Instead of drying acne spots with overly strong actives, Keyshu focuses on a scientific acne-care approach: combining deep cleansing, soothing irritation, and restoring the natural skin barrier. Common Mistakes […]

In recent years, Centella Asiatica extract has become a standout ingredient in skincare, especially in recovery lines for sensitive or damaged skin. Rich in valuable bioactive compounds, Centella is highly regarded for soothing irritation, strengthening the skin barrier, and supporting healthier skin renewal. What Is Centella Asiatica Extract? Centella Asiatica is a familiar plant in […]