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Announcement: Keyshu Cosmeceutical Brand Officially Standardizes Bilingual Packaging for All Mask Lines

Posted on by THANGTM
25
May

To implement its international expansion strategy and unify brand identity across multiple distribution channels, Keyshu officially announces the roadmap for standardizing bilingual packaging for all mask lines: Centella Asiatica Fiber Mask (Bioessence Mask), Shallot Mask (Bioessence Mask O), Vitamin C Mask (Bioessence Mask C), Lifting Mask (Bioessence Mask S), Roman Chamomile Mask (Bioessence Mask Cham), and Bioessence Mask Pre.

This strategic step aims to improve customer experience, ensure professionalism, and maximize compatibility with retail standards in both domestic and international markets.

Roadmap Toward Unified Packaging

Keyshu is currently transitioning toward using only one bilingual packaging version for all markets. During this transition period, to ensure supply and optimize operations, Keyshu will circulate the following versions in parallel:

  • Global version: An exclusive version for export markets and international e-commerce platforms, following global identity standards.
  • Vietnamese version: The original design optimized for the domestic market and traditional agency channels.
  • Bilingual version: An optimized two-language design for supermarket systems, modern retail chains, and diverse customer groups.

Centella Asiatica Fiber Mask line with three packaging versions circulated in parallel

Shallot Mask line with three packaging versions circulated in parallel

The current Global (English) and Vietnamese packaging versions will continue to circulate in parallel until existing inventory is depleted. Keyshu will send written confirmation to partners and customers once the packaging standardization roadmap is completed and only the bilingual version remains in use.

Specific Changes for the Centella Asiatica Fiber Mask Line (Bioessence Mask)

In particular, the Vietnamese version of the Centella Asiatica Fiber Mask (Bioessence Mask) is currently officially circulated with two packaging versions: old packaging and new packaging.

In the newly updated version, Keyshu has refined the design for a more professional and transparent appearance, helping customers more easily identify and trust authentic products:

Front of Packaging:

  • Certification mark: The test certification icon is moved from the front to the back to create a cleaner and more professional design space.
  • Name standardization: The full scientific name is updated from Centella Fiber to Centella Asiatica Fiber.
  • Description: The old benefit line is replaced with the focused message: “Helps moisturize and soften the skin.”
  • Actives: Panthenol (B5) is added alongside Sodium Hyaluronate (HA).

Back of Packaging:

  • Language: Updated to a complete Vietnamese-English bilingual format.
  • Design: Information sections such as benefits, ingredients, and directions for use are rearranged in a tighter and more scientific layout, helping customers view and look up information more easily.
  • Barcode information: To strengthen inventory control and anti-counterfeit tracking, Keyshu has separated the barcode between the box and individual sachet in the new version. For example:
Unit Barcode (Old version) Barcode (New version)
Single sachet 8938559960006 8938559960006
Box (10 sachets) 8938559960006 8938559960297
  • Legal control: Full detailed information of the product-responsible unit is added, supporting traceability and helping customers feel completely secure about authentic products.

Commitment to Quality Consistency

Keyshu affirms that the packaging roadmap adjustment is only a change in appearance to suit the brand’s global direction.

Every product, regardless of packaging version, shares the same proprietary essence formula and Keyshu’s proprietary mask-sheet technology.

All three versions (Vietnamese, bilingual, and Global), as well as the old and new Vietnamese-packaging versions of the Centella Asiatica Fiber Mask currently circulated in parallel, contain the same quality values that have built the brand’s reputation. All versions are authentic Keyshu products, manufactured under strict quality-control processes, complying with production standards and fully meeting the announced medical safety certifications to ensure quality consistency.

Notes for Partners and Customers

Partners and customers can feel fully confident when distributing all three versions (Vietnamese, bilingual, and Global), as well as the old and new Vietnamese-packaging versions of the Centella Asiatica Fiber Mask, across e-commerce platforms (Shopee, TikTok Shop) and retail chains.

For any questions related to packaging images, legal documents, or supporting certificates, partners may contact Keyshu’s Customer Care team or sales representatives directly for the fastest support.

Keyshu sincerely thanks all partners and customers for your companionship and trust.

Keyshu – Inspiring Emotions, Spreading Love

Head office: Viet Huong Building, Lot D10-1, Trieu Khuc Industrial Cluster, Tan Trieu, Hanoi.

Hotline: 1900 1265

TikTok: https://www.tiktok.com/@keyshu.vietnam

Facebook: https://www.facebook.com/keyshuvn

Website: http://test.keyshu.vn/

Shopee: https://shopee.vn/keyshuvietnam

THANGTM