Recently, many passengers have expressed surprise when seeing Keyshu appear on Vietnam Airlines screens across domestic and international flights. The presence of a Vietnamese cosmeceutical brand in the professional space of the national airline is proof of an important step forward in the journey to affirm prestige and brand stature on the international map.

Keyshu TVC appears on screens during domestic and international flights
Choosing the right “touchpoint” also helps bring Keyshu closer to diverse customer groups — from domestic consumers to international friends.
A Transformation in Brand Image-Building Strategy
The cooperation with Vietnam Airlines marks the milestone where KEYSHU officially expands its presence beyond traditional media channels and steps into higher-end experiential environments. This is not simply an advertising campaign, but a strategic move to reposition the brand in more refined and professional spaces.
Investing in selective touchpoints helps KEYSHU increase credibility and affirm professionalism in approaching customers. In an increasingly competitive cosmeceutical market, focusing on brand experience in premium spaces is the key to creating differentiation and sustainable value for KEYSHU.
Bringing the Essence of Vietnamese Cosmeceuticals Closer to International Audiences
One important value of this cooperation is the ability to connect with many potential customer segments. Through a wide flight network, the image of KEYSHU has the opportunity to directly reach international passengers — discerning consumers who prioritize products with clear origins and science-based standards.

Keyshu and the opportunity to reach diverse customer groups
Accompanying Vietnam Airlines is an affirmation of KEYSHU’s long-term development direction: expanding touchpoints, elevating brand image, and approaching consumers in a focused yet effective way. This is also an important step in shaping Keyshu as a modern Vietnamese cosmeceutical brand — research-driven, strategic, and gradually bringing its image closer to domestic and international audiences.
Keyshu – Inspiring Emotions, Spreading Love
Head office: Viet Huong Building, Lot D10-1, Trieu Khuc Industrial Cluster, Tan Trieu, Hanoi.
Hotline: 1900 1265
TikTok: https://www.tiktok.com/@keyshu.vietnam
Facebook: https://www.facebook.com/keyshuvn
Website: http://test.keyshu.vn/
Shopee: https://shopee.vn/keyshuvietnam

