Keyshu’s Charity Journey – True Beauty Spreads From a Heart That Knows How to Share

At Keyshu, we believe that true beauty does not stop at a radiant appearance. It only truly shines when nurtured by kindness from within each heart. For Keyshu, beautifying people also means beautifying life. That is why the mission “Inspiring emotions, spreading love” has been written through tireless steps on our charity journey over the past year.

For that reason, Keyshu’s charity journey has been realized through a strong commitment: Keyshu pledges to dedicate 10% of its annual profit to charity activities, accompanying disadvantaged lives across Vietnam.

Hà Giang – A Warm Meal Amid the Northern Mountain Peaks

In April 2025, the journey named “Charity with Keyshu” crossed difficult mountain roads to reach Hà Giang, the northernmost land of Vietnam. Amid the cold and hardship of the highlands, the “Cooking for Children” program brought warm meals to children in mountainous areas.

Beyond giving gifts at the central gathering point, the charity team also visited families in especially difficult circumstances, listening, sharing, and offering emotional support. For Keyshu, Hà Giang marked the beginning of a promise: no one will be left behind on this journey of spreading love.

Thanh Hóa – A Moving Moment of Gratitude to the “Living Monuments” Who Quietly Sacrificed for the Country

In August 2025, Keyshu carried out a charity trip at the Thanh Hóa Provincial Center for People with Meritorious Services, as a heartfelt tribute to those who silently dedicated themselves to the country.

Within the program, Keyshu presented 221 gratitude gifts to wounded soldiers, sick veterans, relatives of martyrs, and people affected by war. Each gift carried a message of deep appreciation, showing Keyshu’s respect for the quiet sacrifices of previous generations and honoring the noble spiritual values of the nation.

Bắc Ninh – Supporting the Dream of Going to School

In September 2025, Keyshu’s journey stopped at Từ Xuyên, Phượng Sơn Commune, Bắc Ninh. There, we met and listened to the moving story of Phạm Thị Loan, a young student with extraordinary resilience despite her family’s difficult circumstances.

Witnessing Loan’s strength, Keyshu understood that every act of support at that moment was a seed of hope. The special scholarship given directly to Loan not only provided financial support, but also companionship, protection, and encouragement for her dream of education. For Keyshu, supporting determined “beauty” like Loan is the most sustainable way to invest in the future, where love is spread through real values.

Hanoi – A Complete Mid-Autumn Festival at the Children’s Hospital, Warm Smiles That Ease the Pain of Illness

In the heart of the capital, Keyshu brought a touch of “magic” to the Hanoi Children’s Hospital through the “Full Moon Festival Night” program for children during the Mid-Autumn Festival. The program created a warm atmosphere with games, performances, and gifts, helping the children temporarily forget the worries of illness and enjoy the festive spirit.

The sparkling eyes of these “little warriors” are the greatest motivation for Keyshu to inspire emotions and spread love.

The 10% Profit Commitment – A Brand Statement That Begins With Kindness

Throughout its charity activities, Keyshu affirms its commitment to dedicating 10% of annual profit to community programs. Every product trusted by customers also contributes to meaningful journeys of sharing. It is a message of kindness, a bridge connecting hearts so that together we can build a more compassionate community.

With the philosophy Inspiring emotions, spreading love, Keyshu believes that brand value is built from what is given, so every step of growth is connected with responsibility and humanity.

Keyshu – Inspiring Emotions, Spreading Love

Head office: Viet Huong Building, located at Lot D10-1, Tan Trieu Craft Village Industrial Cluster, Trieu Khuc Hamlet, Tan Trieu Commune, Thanh Tri District, Hanoi City

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