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Keyshu’s Breakthrough Journey of More Than One Year and Its Leading Sales Position in the Mask Category on E-Commerce Platforms

Posted on by THANGTM
21
Jan

In the dynamic landscape of Vietnam’s cosmetics market, Keyshu has emerged with impressive achievements. Just over one year after its launch, Keyshu is no longer merely a new brand. It has quickly broken through and established a leading position in the facial mask segment on today’s major e-commerce platforms.

The Best-Selling Mask Line That Created Keyshu’s Brand Mark With More Than 5 Million Sales

One of the key factors behind Keyshu’s breakthrough is its skincare mask product line. With modern design, an accessible user experience, and consistent quality, Keyshu’s mask line quickly earned consumer trust. Keyshu’s mask products include:

  • Bioessence Mask Premium
  • Centella Fiber Mask
  • Roman Chamomile Mask
  • Shallot Mask
  • Vitamin C Mask
  • Lifting Mask

To date, total sales of Keyshu masks have surpassed 5 million products, making them the brand’s best-selling product line. In particular, Keyshu Centella Fiber Mask stands out with more than 3.3 million units sold, becoming one of the most loved products in the skincare mask segment.

The Centella Fiber Mask line has achieved many impressive results.

The success of the mask line is not only reflected in sales. It also helps position Keyshu as a young cosmetics brand that understands consumers and keeps pace with fast-moving digital consumption trends.

Diverse Product Portfolio – Completing Keyshu’s Skincare Ecosystem

Alongside its best-selling mask line, Keyshu continues to expand and improve its diverse skincare product portfolio, meeting consumers’ increasingly comprehensive needs. Today, Keyshu’s product ecosystem includes micellar water, facial cleanser, toner, serum, sunscreen, bath salt, and many other skincare products suitable for different skin conditions.

In particular, the launch of Cicamax Refine Serum marked a new step for Keyshu in the intensive skincare segment. The product was developed with a focus on supporting skin recovery and soothing, helping complete the brand’s serum portfolio while affirming a systematic product development strategy based on science and user experience. Continuously expanding the product portfolio not only increases Keyshu’s coverage across e-commerce platforms, but also gradually builds a complete skincare ecosystem that accompanies users through the entire routine, from cleansing and care to protection and recovery.

Making a Strong Mark on E-Commerce Platforms With Impressive Achievements

In parallel with its product development strategy, Keyshu has shown agility in leveraging e-commerce platforms. The brand is currently in the Top 3 on TikTok Shop and Top 10 on Shopee in the mask category, confirming strong competitiveness on major e-commerce platforms.

In particular, Keyshu was honored with the Top Performer TikTok 2025 title, an important milestone recognizing operational efficiency, trend-sensitive content capability, and brand appeal on TikTok.

Keyshu was also honored with the Top Performer TikTok 2025 title.

This achievement reflects not only sales, but also Keyshu’s ability to build content, connect with communities, and create sustainable influence within the digital commerce ecosystem.
Just over one year after launch, Keyshu has gone from a new brand to a familiar name in the cosmetics industry, especially in skincare and facial masks. With a solid product foundation, an effective e-commerce strategy, and the ability to keep up with trends quickly, Keyshu is gradually affirming its position in the Vietnamese cosmetics market while opening up strong growth potential for the future.

Keyshu – Inspiring Emotions, Spreading Love

Head office: Viet Huong Building, located at Lot D10-1, Tan Trieu Craft Village Industrial Cluster, Trieu Khuc Hamlet, Tan Trieu Commune, Thanh Tri District, Hanoi City

Hotline: 1900 1265

TikTok: https://www.tiktok.com/@keyshu.vietnam

Facebook: https://www.facebook.com/keyshuvn

Website: http://test.keyshu.vn/

Shopee: https://shopee.vn/keyshuvietnam

THANGTM