Keyshu Affirms Its Position With 3 Major Events That Took Over the 2025 Skincare Market

Keyshu closed a brilliant 2025 by firmly affirming the position of a Vietnamese cosmetics brand reaching toward the international market. The brand continuously organized a series of large-scale events from North to South, featuring A-list artists such as Quân A.P, LyLy, Anh Tú and leading KOLs and KOCs. More than product promotion, Keyshu created a journey that connects solid science, heartfelt emotion, and the aspiration to conquer the global beauty map.

2025 marked an explosive turning point for Keyshu as the brand launched 3 major events in succession. More than simply promoting products, Keyshu created a journey that connects scientific foundations, touching emotions, and the ambition to expand globally in beauty.

Keyshu Mega Beauty – A Powerful Debut at AEON Mall Hà Đông

Held on June 21 and 22, 2025 at AEON Mall Hà Đông, the Keyshu Mega Beauty event truly captured the beauty community with its impressive scale and thousands of visitors, turning the central hall into a modern and inspiring experience space.

The Keyshu Mega Beauty event space attracted a large number of attendees.

The highlight that made fans excited was the appearance of singer Quân A.P. The atmosphere became more vibrant than ever as music and emotion came together, helping Keyshu win the hearts of young customers. Beyond the performance, visitors also joined many engaging activities such as in-depth skin analysis, product experiences, minigames, and valuable gifts.

The appearance of singer Quân A.P created a memorable highlight for the event.

Keyshu Mega Beauty was not only a brand launch event, but also a statement that skincare is not merely a routine. It is a journey of emotion and personal understanding.

Keyshu In Science View – Scientific Proof as an International Standard of Trust

If Keyshu Mega Beauty was a showcase of emotion, the exclusive workshop Keyshu In Science View on August 29, 2025 was the answer to the scientific foundation behind the brand. The event gathered well-known KOLs, KOCs, and leading experts to directly observe the research process at the Institute of Pharmaceuticals and Cosmetics Research of Vietnam (IPCR).

Keyshu In Science View brought together many KOLs, KOCs, and experts, clearly demonstrating the brand’s strong scientific foundation.

Guests directly visited the product research process in the laboratory as part of Keyshu In Science View.

At the event, Keyshu officially announced several international-standard quality certifications, most notably the Dermatology Test by Ellead Co., Ltd. (Korea). This is a clear demonstration of Keyshu’s commitment to transparency, safety, and seriousness in every product.

Launching Cicamax Refine Serum – A Breakthrough Step in Keyshu’s Product Portfolio

Closing 2025 in spectacular fashion was the launch event of Cicamax Refine Serum at Gigamall Thủ Đức, held on December 6 and 7, 2025. The appearance of the “neighbor duo” LyLy and Anh Tú made the event space even more exciting.

The Cicamax Refine Serum launch impressed guests with the reunion of singers LyLy and Anh Tú.

In a space filled with the fresh green of centella and the spirit of “The Essence of Vietnam”, the launch ceremony of Cicamax Refine Serum took place in grand style. The product is not only a new milestone in Keyshu’s intensive skin-recovery portfolio, but also a declaration of the perfect combination between modern technology and pure Vietnamese natural ingredients.

The grand launch ceremony of Cicamax Refine Serum.

Three Events – One Statement of International Ambition

Three milestones, three messages, but one shared destination: Keyshu affirms its strong position in the cosmetics industry. 2025 was not only a year of growth numbers; it was also the year Keyshu affirmed the identity of Vietnamese cosmetics: Transparent – Scientific – Sustainable.

With these steps forward, Keyshu is gradually strengthening its position in the cosmetics industry and realizing its ambition to expand internationally, beginning in Southeast Asia and reaching further on the global beauty map.

Keyshu – Inspiring Emotions, Spreading Love

Head office: Viet Huong Building, located at Lot D10-1, Tan Trieu Craft Village Industrial Cluster, Trieu Khuc Hamlet, Tan Trieu Commune, Thanh Tri District, Hanoi City

Hotline: 1900 1265

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